Residents fuming over TV portrayal

ROTHERHAM'S residents are fuming over their TV portrayal in celebrity chef Jamie Oliver's Ministry of Food documentary - which is aired on Tuesday's on Channel Four.

The show's first installment a few weeks ago had residents up in arms over their portrayal as a junk food scoffing community.

Oliver, whose campaign is designed to get people to cooking healthily, was embroiled in controversy when his healthy eating school dinner campaign was snubbed by some mums who decided to pass takeaway dinners to their kids through a school fence in the same town.

The local rag, the Rotherham Advertiser has been following Oliver's Pass It On message since his TV documentary.

An Advertiser spokesman told the regional press website Holdthefrontpage: "While there is no doubt that the programme did not portray Rotherham in a good light, we believe the public is sufficiently intelligent to appreciate that the first instalment was setting the scene from a pretty low base and that the principal participants were not chosen because they were representative of Rotherham as a whole."

Oliver's Ministry of Food accompanying book was released officially over a week ago.

http://www.holdthefrontpage.co.uk/news/newsnav.shtml.

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