Deborah Hobson
With the music festival season drawing to a close, what better way to mark the end of open-air fun, dance and frolics than with a look in pictures at one of south London's most popular extravaganza's, the South West Four jamboree held at Clapham Common.
The-Latest and Big Issue magazine photographer Adrian Cox was there to record the event in a series of exciting images.
The South West Four August bank holiday music festival was attended by well over 30,000 revellers. Following in the footsteps of US rocker Iggy Pop in 2008
and British electronic dance music duo Orbital in 2009, this years event was headlined by irrepressible celebrity DJ Fatboy Slim in a line-up that included BBC Radio 1 DJ favourites Pete Tong, Erick Morillo and Paul Oakenfold. They appeared alongside underground names like Drum n' Bass stalwart Andy C and Erol Alkan. 
Fatboy Slim otherwise known as Norman Cook was ultimately the big name attraction for many festival goers. He is widely regarded as a pioneer of the electronic dance genre that achieved mainstream popularity in the 1990s. Cook, 45, is married to former Radio 1 DJ and presenter Zoe Ball. In 2009 he checked himself into a rehab clinic to seek help for his addiction to alcohol. 
South West Four promoters Lock n' Load ensured that the festival revelry continued with an after-party session at the renowned Ministry of Sound club at Elephant and Castle, south London.

Photography: Adrian Cox
*Click here to view more of Adrian's work including additional images from the South West Four Festival 2010.








Thomas L. Blair is a sociologist and political blogger on the Chronicleworld 'for creative renewal in Black Britain and Afro-Europe'. His work is honoured in the British Library's archive of "social, historic and culturally significant web-based material from the UK domain". He won top prize in the blogging competition on The-Latest.
Sumantra Maitra is a freelance journalist from Mumbai, India. He is a correspondent for All Sports magazine, and a foreign affairs blogger for the Washington Examiner. He has written articles for news website Merinews.com and other regional publications. Sumantra runs a blog at DailyWorldWatch.wordpress.com. He provided exclusive eyewitness reports for The-Latest on the Mumbai bombings of 2008.
Brian Usher is photography consultant for The-Latest.Com. He is a highly experienced editorial and commercial photographer whose work has been published throughout the world, appearing in many well known magazines and newspapers. Brian has featured in several books and has been a writer for the Royal Photographic Society magazine.
Heidi Kingstone has spent time in Afghanistan reporting for a number of publications. Her work has appeared in the Financial Times, The Spectator, The Sunday Times and other international journals. She has also reported from places like Iraq, Rwanda, Lebanon, Sudan, Democratic Republic of Congo, and Kenya. Heidi is The-Latest's Editor at large.
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