This craze is changing relationships and the way people view each other. It demonstrates a lack of trust amongst society today. Although as Dennis McCafferty of USA Weekend warns: "the Internet is a place where are answers are stored - regardless of whether they have any basis in fact."
Confusion can often occur when using this method to investigate people. Due to incorrent information or people with the same name.
In the past people would rely on word-of-mouth to assess potential partners, employees or employers. In today's technology obsessed world, New Woman Magazine correctly says "we're more likely to check people out on the Internet."