Moss Factor

By Deborah Hobson

She’s back. Supermodel Kate Moss has risen like a phoenix from the ashes of scandal and condemnation to return to work after seeking treatment for her addiction to cocaine at the Meadows clinic in Arizona. Moss, cat walk queen and the darling of top designers and fashion houses, tarnished her crown when she was photographed in September snorting the drug in a West London studio with her on-off boyfriend Pete Doherty, lead singer with pop group Babyshambles.

Emerging this week in Barcelona to shoot a commercial, Moss, dressed in black and looking suitably contrite, may have been mourning her fall from grace and the loss of million pound contracts with companies like Channel and H & M. However, she needn’t spend too long in a funereal state. The 31-year-old is featured on the front cover of this month’s edition of American magazine Vanity Fair, Burberry s creative director Christopher Bailey confirmed, contrary to previous press reports, that Moss remains on their books and for cosmetics giants Rimmel and Dior its business as usual as well for the supermodel.

With her looks seemingly unaffected by drug addiction, a continued flirtation with the equally glamorous, hedonistic world of rock music via Doherty and her unwillingness to give interviews, Moss has created an aura of edginess, mystique and allure. Beautiful, rich people do crazy and wonderful things. This is the image that Moss and sections of the fashion industry toy with; a notion that individuals among their target market want to be like Moss. It sells merchandise by the shelf loads and that is all that matters to the big name brands.