I was engrossed last night in a programme about how food labelling and marketing in the UK was duping customers into buying products that were not what they say they were on the tin.
In the 24 hour consumer world of news, and shopping, people want everything 'yesterday.' For the marketers, putting a spin on a product that may not be what it 100% says what it says on the tin is the sacrifice customers have made in this 24 hour consumerist demand society.
In the programme, the Chicken you eat in your take-away, or local supermarket, may not be 100% chicken. Infact, it's made with more than 50% water and the rest is processed meats, (not Chicken). This, so the guidelines say is not illegal, as as long as it is displayed somewhere on the package, and is perfectly above board. Is this right?
The problem is, consumers don't read the small print. In politics, politicians are trained to give you the facts they want you to hear, and some voters only listen to the bits they want to hear. And they vote accordingly. So the moral is, read the small print. But how many people read the small print or a party manifesto?
As the old saying goes, you are what you eat? Politicians love spouting out junk - and some, (not all consumers) love taking in (junk) in more ways than one.Every year in the UK we throw away £10 billion worth of food which could have been eaten. Love Food Hate Waste is a campaign from WRAP ( a Waste & Resources Action Programme) which shows that by doing easy practical everyday things in the home we can all waste less food, which ultimately benefits our purses and the environment too.
If we all stopped wasting food that could have been eaten, it would have the same environmental impact as taking 1 in 5 cars off UK roads. lovefoodhatewaste.com has lots of delicious recipes to use up leftovers, handy hints and tips for storing food to make it last longer, a portion calculator to help you cook the right amount, and information on what food date labels mean.
There is something for everyone, whether you are a keen cook, or simply want to reduce the amount of food which you throw away.The Green Granny from Oxfam shows you how to reduce wasting food.
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